Save 10-60% on Your Dental Care. Join a Savings Plan Today!
Close X

1 Million+ Smiles Served Since 1999
Outstanding Customer Care
Plans Tailored to Fit Your Needs

you are > Dental Health Articles > Consumers demand multi-tasking dental care products

Consumers demand multi-tasking dental care products
Updated: 8/16/2012 6:00:02 PM

Consumers demand multi-tasking dental care products  

Americans have been looking for ways to cut back on their spending, and for individuals without dental insurance, this means not going to the dentist. However, people shouldn't skip regular dental visits, but should instead look into discount dental plans to help them gain access to affordable care. Recently, researchers from product and media intelligence company Mintel found that another way Americans have been saving money is to whiten their teeth at home.

According to the researchers, 41 percent of study respondents admitted that they had tried whitening their teeth with toothpaste in the past 12 months, while 15 percent used over-the-counter whitening strips. Gabriela Mendieta, an analyst at Mintel, said that these findings not only show that consumers are choosing to whiten their teeth at home, but also that they want a certain kind of product.

"Some of the key growth drivers in the oral care market include an increased interest in whitening capabilities and products that deliver multiple benefits," said Mendieta. "Also, many consumers are becoming more aware of how oral care affects their general health and marketers can use this opportunity to push products that not only help with teeth and gums, but ones overall wellbeing."

The study found that 66 percent of respondents look for toothpastes with whitening capabilities, while 56 percent want one that can also strengthen their enamel. 

© 2012 Brafton Inc.


The materials and articles published on are for informational purposes only. Although strives to be accurate and complete, the information is provided without liability for errors. does not warrant the accuracy or completeness of the information, text graphics, links, or other items contained on expressly disclaims liability for errors or omissions in these materials and makes no commitment to update the information on expressly disclaims all liability for the use or interpretation by others of information on Decisions based on information contained on are the sole responsibility of the visitors, and visitors agree to hold and its Affiliates harmless against any claims for damages arising from decisions visitors make on such information.

Nothing on constitutes medical advice or other forms of advice. assumes no responsibility for material created or published by third parties linked to with or without’s knowledge.


Dental Care & Health Articles
AC Dental Care Articles (100)Affiliate Marketing (2)Affordable Care Act Articles (1)Audience (1)Bonding (2)Commentary (1)Cosmetic Dentristry (15)Dental (7)Dental Care News Feed (21)Dental Costs (5)Dental Health (21)Dental Insurance (1)Dental Plans (39)Dental Work (7)Dentist (19)Dentures (2)Individuals (484)Money (1)Oral Surgeon (1)Orthodontist (1)Pediatric Dentist (1)Procedures and Services (7)Surgery (1)Teeth Whitening/Bleaching (7)Unemployed (8)Veneers (1)
Special Offer

Take 15% off the price
of a dental savings plan.

Sign up below to receive your discount!