Producers of oral hygiene products are cutting back on the number of new manufactured goods that hit the shelves because the wide selections are bogging down shoppers, according to a recent article published in The Wall Street Journal.
According to the news source, a total of 69 new toothpastes were introduced in 2010, compared to 102 new varieties that appeared in stores during 2007.
"We've come to realize that fewer is better," Proctor and Gamble researcher Matt Doyle told the news organization.
The Journal indicated that the coveted seal of the American Dental Association (ADA) is the goal of many toothpaste manufacturers.
The ADA recommends that individuals brush their teeth at least two times daily with a toothpaste that is endorsed by the organization.
The group also recommends a number of antimicrobial mouthwashes. According to the ADA, these products may reduce the amount of bacteria and dental plaque in the mouths of users. After individuals brush their teeth, they can achieve a cleaner mouth by rinsing with one of these products for approximately one minute. However, parents should purchase alcohol-free solutions for children, since the substance can be harmful if swallowed.
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