to success. Many companies spend a huge amount of resource establishing a strategy that is going to work for them. However, times change and companies need to be able to adapt their strategy to make sure that they stay ahead of the game.

Ask yourself, have you ever looked back at your marketing

plan to see how you could make it better? If the answer is

no it's about time that you changed your ways. Your plan

should be fluid and able to be adapted to allow for changes

in your product and your market.

Questions that you need to ask yourself include: Do you

stay up to date with market developments? Do you know what

your competitors are doing? Do you react to these moves by changing your appearance to give a new, fresh look? By studying your market closely you can learn a huge amount.

Never forget who your customer is and what they want. Most consumers look for convenience and ease of use. Does your product offer that? If not, why not? Customers can be very fickle and they will often move to a competitor's product if they feel that it offers them more in the way of convenience.

Do you think about your customer? Do you do things to make

it easier or more convenient for them to use your product?

You need to always keep the customer in mind and remember

that convenience is a big factor when it comes to a consumer using a product. If there are ways that you can make it easier for your customers to use your product, then you need to take advantage of it.

Always look to expand your horizons. By concentrating on

one type of customer, you may be missing other potential

sales. If you change your marketing technique, you may

appeal to a whole new market and increase your sales.

Never ignore customer comments, particularly the negative

ones! By listening to these comments, you will encourage

people to feel that you care, as well as learning how to improve your product.

By keeping all of the above in mind, you can continually

look to improve your product and therefore your sales!

That is after all what marketing is all about.

© 2005 Scott F. Geld