(PRLEAP.COM) Media Initiatives Group (MIG), the UK’s leading independent media sales house is delighted to announce the launch of a new online division - eType USA. eType USA brings the proven, premium website representation expertise of eType Europe to the US online advertising market, offering bespoke campaigns across a premium web site portfolio.

Operating an online office in New York will allow MIG to capitalise on the increasing US demand for the eType and sister network Accelerator-Media portfolios, allowing for continued expansion into this market.

Michael Parkes, President, eType USA commented, “eType’s success lies in our ability to maximise revenue for our publishers, while providing a tailored online solution for advertisers. eType USA will expand on our existing publisher relationships by offering premium site representation for US publishers in the local market. US Advertisers will now have access to a new audience that they have not been able to reach before.”

Parkes, formerly Group Online Sales Manager for MIG has been with the company for four years. In that time he has been the driving force behind the continued UK success of eType Europe and Accelerator-Media.

eType goes above and beyond standard online advertising, working with publishers to offer integrated campaigns for advertisers that monetise all opportunities possible within the site portfolio. eType USA has been created with this in mind to meet the growing demand from publishers in the US looking for a more bespoke service.

eType currently delivers over 2 billion worldwide ads each month and holds contracts with market-leading sites including Friends Reunited, Independent, Miniclip, Visit London, Excite, WAYN and National Rail Enquiries.

For more information about eType USA please visit www.etypeusa.com.

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