By applying the latest scientific research to the age-old aspirations of human vanity, doctors have revolutionized the traditional skin care marketplace. Cosmeceuticals are the fastest-growing segment of the personal care industry, and we have an insatiable appetite for all combinations of beauty meets science. Cosmeceuticals are by definition products whose primary purpose is to improve personal appearance with the promise of deeper, more lasting effects that one would traditionally expect only from pharmaceuticals. This has also helped to extend the anti-aging trend into the mass market, where there is enormous demand for effective - but affordable - noninvasive alternatives to cosmetic surgery.Convenience and affordability enhance the cosmeceutical appeal by allowing men and women to benefit from medical advances in beauty without costly visits to their doctors office. Products can now be purchased from the drugstore, home shopping channels, departments store, specialty stores, spas, salons, health clubs and gyms, as well as from doctor’s offices including plastic surgeons, dermatologists, ophthalmologists, and even dentists.
Doctors have jumped on the trend to develop skin care lines of their own. One of the newest entries is from Barry Cohen MD, a renowned Washington DC plastic surgeon and author of Total Rejuvenation From Skincare to Scalpel. He created the well designed pH Advantage line to offer patients his medical and cosmetic expertise out of the office. His products range from Microdermabrasion Gel and Exfoliating Pads to potent sunscreen formulas. “I believe in a total regimen that combines a cosmetic approach with the benefits of active ingredients found in medical grade formulations. Cosmeceuticals are the cornerstone of any anti-aging program, and I recommend beginning good skin care habits long before you should consider surgical intervention.” Dr. Cohen’s pH Advantage line retails at select Sephora, Macy’s West and Nordstrom at a very affordable $30-$85 range.
The European market has also finally accepted the fact that the distinction between cosmetics and medicine are becoming blurred. In Switzerland, Juvena has partnered with the French (who know a thing or two about beauty) through the Laboratoire de Substituts Cutanés of Lyon to integrate first aid medical technology with skin care. Their newest range consists of three key products under the name Juvedical and is targeted to renew aging skin without a prescription; Renewing Serum ($125), Renewing Day Cream ($75), and Renewing Night Cream ($85). The products are based on natural biopolymer matrix that equalizes skin to its optimal environment.
Cosmeceuticals afford the practical luxury of looking younger by using products that offer scientific data that they really work. For those craving non-surgical, non-invasive anti-aging treatments that offer medical as well as aesthetic benefits, cosmeceuticals are the way to go. These lines are ideal for all skin types and can suit most wallets.
Wendy Lewis & Co Ltd offers private image enhancement consultations at in New York and in London and via phone and email from all over the world, for both men and women. She is the author of 9 beauty books, including The Beauty Battle. www.wlbeauty.com, wlbeauty@aol.com
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