Three Reasons E-Newsletters Grow Dental Practices

Constant Contact: Marketing experts estimate that the average consumer has to see your marketing message at least seven times before they will even begin to take notice.

It's as if your dental marketing message has to penetrate the subconscious before it can even begin to get noticed. E-newsletters are ideal ways for dental practices to stay in front of customers. If a newsletter was sent every week, in less than eight weeks, you can start to build brand name recognition- one of the first steps to gaining life-long customers.

Relay Industry News: Want to relay news about new dental practices, i.e., a new tooth-whitening procedure? Want to let prospects know that you've opened two new dental offices in their neighborhood?

E-newsletters are tailor made for dispensing these kinds of news.

Dental marketing doesn't have to be expensive. One of the best things about using e-newsletters to promote dental practices is that once the template is set up, all you have to do is plop in the appropriate information and hit "Send."

Your message can be in front of prospects in minutes - literally!

Offer Seasonal Deals and Discounts: When it's time for back-to-school cleanings for the kids, many dental offices offer discounts. There are also special-occasion discounts, such as those offered for proms, and of course there's the wedding season.

Smart dental marketing requires taking advantage of these special occasions and seasonal happenings.

And, what better way than an immediately delivered e-newsletter.

Author: Yuwanda Black

© 2008 Associated Content