Dental marketing is no different than any other type of marketing. Once you know a few marketing truisms, all you have to do is apply them to your niche and you'll be well on your way to utilizing effective marketing to grow your dental practice.
Here, we will discuss what is probably the most effective marketing tool out there for dental offices to employ: the "cost" of free.
Why FREE is the Ultimate Dental Marketing Tool
The main reason marketers in every niche still use the word free is that it works. Plain and simple. You may be thinking, "Dental practices are not in the business of giving things away for free." But, dentists are in the business of making money.
Think about this: when was the last time you received a marketing message with the word free in it? Free is an ideal word for service businesses like dental offices because it requires one-on-one interaction with the customer.
Any successful salesperson will tell you that getting in front of the customer is 90 percent of the sale. After all, you had to overcome some pretty stiff objections to get there: limited time, limited funds, time away from family and friends, etc. So, if you've managed to get the customer in front of you, they're interested.
How can you use the word free in your dental marketing to entice customers to come in? Why, a free consultation, of course. Effective dental marketing spurs a prospect to take action. A free consultation is just the ticket.
Successful consultants in practically all industries offer free consultations. Financial advisors, attorneys, insurance professionals, etc. Why should dental marketing be any different?
When you consider that once a prospect chooses a dentist, they will likely be a patient for years to come - and refer their friends, family and acquaintances - a free consultation is some of the best dental marketing "money" you've never spent.
Author: Yuwanda Black
© 2008 Associated Content