Dental marketing can be done effectively online, or off. It all depends on the budget of the dental practice at hand.
Online and Offline Dental Marketing Methods That Work
Postcard Marketing for Dental Practices: Dental offices are one of those unique services that can still benefit greatly from this type of low-cost marketing. Why is postcard marketing particularly effective for dental practices? Because everyone visits the dentist. Hence, they reach the on- and offline patient.
What makes an effective dental marketing postcard? Graphics, graphics, graphics. Images of before and after dental work requires practically no marketing copy at all. For this reason, use the best photos you can afford, i.e., high-resolution shots. The old saying "a picture is worth a thousand words" is never more apropos than here.
Online Marketing for Dental Practices: Dental marketing online can be very effective. The key is to choose your keywords well, and to focus on a particular region. That's because when potential patients are shopping for a dentist office, they're looking for someone local. So, make sure your keywords attract local traffic. Otherwise, you're just wasting money.
Key Marketing Tips that Always Work
No matter which industry you're in, there are some marketing tactics that are universal. For example, "free" is a word that still gets attention. Hence, you may offer a free dental consultation or a free cleaning in conjunction with another service.
When you get right down to it, dental marketing is no different than most small business marketing. In every marketing piece you send out, sell a benefit, not a feature. For example:
Dental Marketing Feature: We can make your teeth whiter.
Dental Marketing Benefit: Whiter teeth will boost your self-esteem and give you the confidence to go after that new position that pays more.
See the difference? You're not selling a whiter smile, you're selling a boost in self-esteem and the confidence to make a career move.
If you always focus on the benefits your dental practice offers, no matter what type of marketing you do, you'll always get great results.
Author: Yuwanda Black
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