Anyone who has had a dental filling is familiar with the sensation of numbness caused by anesthesia that can sometimes last for the rest of the day.
Injectable local anesthetics block the nerves that transmit pain and numb mouth tissue.
Now, dental drug firm Novalar has created a pharmaceutical medication that it claims will help the numb feeling wear off more quickly, Xconomy.com reports.
The company believes that people who are seeking a more comfortable dental care experience may be attracted to the new product.
"Over the last 10 to 15 years, we're seen quite a shift in how patients seek out dental care," Novalar CEO Donna Janson told the news provider.
In the past, people usually visited a dentist because they had a dental health problem, she explained. In contrast, today many adult patients seek out cosmetic dentistry procedures, teeth whitening and braces.
Janson said the new medication would do well in a market in which patient comfort is central. According to the firm's market research, around two-thirds of patients are "very or somewhat uncomfortable" when they leave the dentist's office.
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