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Diane Sawyer apparently presented more than just a news program last month.
The broadcast journalist's A Hidden America: Children of the Mountains has exposed the poor dental health of the regions inhabitants, especially in the children, and has seemingly created a worldwide effort to help those featured in the news report.
GlaxoSmithKline Consumer Healthcare announced it will donate 10,000 toothbrushes and 30,000 tubes of toothpaste to assist those who may not have access to regular dental care or dental insurance. Poliden, another brand in GSK's dental care portfolio, also contributed Polident Partials for in-cleaning partial dentures as well as Polident Dentu-Gel Denture Toothpaste.
"This donation of Aquafresh, Sensodyne, and Polident is one example of how we can support GSK's commitment of providing greater access to quality products and building trust in the community," said Colin Mackenzie, vice president of oral care at the company.
Dr. Edwin Smith, who was featured in the news report with his team at Kids First Dental Care, said the sizable donation from GSK "one of the most generous we have received" and that the products would go to children who need them most.
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