PLANTATION, Fla. – June 1, 2011
Around the world,
approximately one in every 600 children is born each year with a cleft lip and/or
cleft palate. And, one in 10 of children born with a cleft die before their first
But, in as few as 45 minutes and with as little as $240, a single surgery can heal that child’s smile, restoring long-term health and removing eating, speech and social difficulties.
Beginning in June, DentalPlans.com will work to heal the smiles of more than 40 children around the world by teaming up with Operation Smile and donating a minimum of $10,000. This philanthropic effort to transform smiles will include marketing and social media efforts to encourage people to pay a smile forward.
Donation campaigns will launch in June and coincide with National Smile Month, an internationally recognized event promoting oral health. Efforts will include:
"As a company that has put a smile on the face of Americans of all ages with easy access to savings on dental care, we’re honored to be joining a global organization that impacts the lives of so many by healing children’s smiles," said Kristen Reineke, VP of Marketing for DentalPlans.com.
An international children’s medical charity, Operation Smile provides free reconstructive surgery for children born with facial deformities such as cleft lips and cleft palates by mobilizing more than 5,000 volunteer medical professionals from 76 countries. And while only half of all Americans have access to employer-sponsored dental benefits, many people turn to DentalPlans.com to save money on their dental care through discount dental plans — an alternative to dental insurance.
DentalPlans.com will team up with Operation Smile throughout the year to work towards its donation goal with additional marketing strategies and ways for people to heal children’s smiles.
A one-stop online shop to save on dental care, DentalPlans.com connects individuals, families and groups to significant savings on procedures such as cleanings, braces and root canals. Visitors can compare discount dental plans by ZIP code, view sample savings and find nearby dentists. The company offers affordable alternatives to dental insurance through more than 40 of leading discount dental plans. For media inquiries, contact 954-668-2130 or email [email protected].
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