PLANTATION, Fla. – June 1, 2011 – Around the world,
approximately one in every 600 children is born each year with a cleft lip and/or
cleft palate. And, one in 10 of children born with a cleft die before their first
But, in as few as 45 minutes and with as little as $240, a single surgery can heal
that child’s smile, restoring long-term health and removing eating, speech and social
Beginning in June, DentalPlans.com will work to heal the smiles of more than 40
children around the world by teaming up with Operation Smile and donating a minimum
of $10,000. This philanthropic effort to transform smiles will include marketing
and social media efforts to encourage people to pay a smile forward.
Donation campaigns will launch in June and coincide with National Smile Month, an internationally
recognized event promoting oral health. Efforts will include:
- "Plan to Save a Smile" – A portion of the proceeds from every plan sold
by DentalPlans.com in June will go toward the $10,000 donation to Operation Smile.
- "Share a Smile, Save a Smile" – A contest for people to share a favorite
photo of a child’s smile on DentalPlans.com’s Facebook fan page at www.facebook.com/dentalplans from Friday,
June 3 to Sunday, June 12. Fans can vote on the photo they "like" most
until Monday, June 20 and for each photo uploaded, DentalPlans.com will donate $1
to Operation Smile. The winner will also receive a free discount dental plan.
- "Share a Smile, #SaveaSmile" – Starting Monday, June 6 on Twitter, DentalPlans.com
will donate $1 to Operation Smile every time someone shares what makes them smile
with @dentalplanscom and includes the hashtag #saveasmile. The Twitter campaign,
will last until 10 children’s smiles are saved (equal to $2,400).
"As a company that has put a smile on the face of Americans of all ages with
easy access to savings on dental care, we’re honored to be joining a global organization
that impacts the lives of so many by healing children’s smiles," said Kristen
Reineke, VP of Marketing for DentalPlans.com.
An international children’s medical charity, Operation Smile provides free reconstructive
surgery for children born with facial deformities such as cleft lips and cleft palates
by mobilizing more than 5,000 volunteer medical professionals from 76 countries.
And while only half of all Americans have access to employer-sponsored dental benefits,
many people turn to DentalPlans.com to save money on their dental care through discount
dental plans — an alternative to dental insurance.
DentalPlans.com will team up with Operation Smile throughout the year to work towards
its donation goal with additional marketing strategies and ways for people to heal
Visit DentalPlans.com and Operation Smile online for more information at
www.DentalPlans.com and www.OperationSmile.org.
A one-stop online shop to save on dental care, DentalPlans.com connects individuals,
families and groups to significant savings on procedures such as cleanings, braces
and root canals. Visitors can compare discount dental plans by ZIP code, view sample
savings and find nearby dentists. The company offers affordable alternatives to
dental insurance through more than 40 of leading discount dental plans. For media
inquiries, contact 954-668-2130 or email PR@DentalPlans.com.
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