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ADA uses Elmo to spread word about dental care to children
Updated: 4/1/2009 7:00:21 PM

ADA uses Elmo to spread word about dental care to children In the past couple of months, the American Dental Association visited a number of local schools in three different cities to teach children the benefits of maintaining good dental health with a familiar character in tow.

To honor the ADA's 150th anniversary, the organization's staff conducted a fundraiser at the end of last year, which was matched by a grant from the association. With the total amount of money raised, the ADA purchased 3,000 Sesame Street dental care storybooks titled Ready, Set, Brush!

"The members of the committee really wanted to give back to the hometowns where ADA offices are located, lessons to help children enjoy a lifetime of good oral health," said John Fernandez, one of the ADA staff coordinators for the fundraiser.

Volunteers at the event read from the pop-up books to teach the benefits of daily teeth cleanings to children with the help of Elmo and the Cookie Monster. Free toothbrushes were also passed out, thanks to a donation by Sunstar Americas.

The book was designed to teach parents and children about routine dental care as a way "to help kick-start a lifetime of good oral health," says the ADA.

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