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Tooth fairy gives more than expected this year
Updated: 2/22/2008 4:05:14 PM

New research has shown that children in the U.S. are receiving more from the Tooth Fairy than in previous years for their teeth.

The Tooth Fairy Poll from Securian Dental plans reported that the current average gift for children was $2.09 per tooth, up from last year's gift of $1.71 per tooth, a 22 percent increase in fairy givings.

Some children have been known to have received as much as $50 for their teeth, while others, perhaps who only offered up segments of teeth, were offered just five cents.

The increase in Tooth Fairy money could be attributed to the amount of children who take care of their teeth. The poll revealed that most children are working hard to maintain a healthy smile, with 73 percent of parents saying their children brush their teeth twice a day, and 92 percent claiming their children receive six month check-ups at the dentist's office.

Marty Weiland, operations analyst for DeCare Dental, administrator for Securian Dental plans, said: "It is worth noting that the substantial upswing was largely driven by a substantial increase in the number of five-dollar gifts. So either the Tooth Fairy is an expert investor or we may be seeing something analogous to the 'lipstick effect' - where during an economic downturn or a recession, the tendency is for consumers to purchase small, comforting items rather than large luxury items."


© 2008 Brafton Inc.


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