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New campaign aims to keep kids brushing for at least two minutes
Updated: 8/14/2012 5:30:07 PM

New campaign aims to keep kids brushing for at least two minutes  

As health officials continue to work to make sure that all children have access to affordable dental care, a new campaign by the Advertising Council wants to ensure that kids will brush and floss properly in between visits to the dental health professional. According to the New York Times, a new multimedia public service campaign will stress the importance of getting children to brush their teeth twice a day, and offer videos to help them do it.

The videos will be provided by the Cartoon Network and My Kazoo for children to watch on a mobile device while they brush.

"The videos - which include Scooby-Doo and Tom and Jerry stories, and entertainment by Dream Jam Band - are not directly related to healthy teeth. The idea is to offer videos to parents, who can use them to entice their children to spend a full two minutes brushing their teeth," according to the news source.

Discovery Health states that until a child is about 3 years old, parents should brush his or her teeth for them. During this process, parents should explain what they're doing each step of the way, and why. This way, children will understand the basics of brushing when it becomes time for them to do it themselves, and understand the importance of dental health. 

© 2012 Brafton Inc.


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