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Citibank has teamed up with the ADA to provide a World MasterCard which provides funding for the ADA every time it is used. The new credit card is exclusive to ADA members. Every time the ADA card is used for purchases, Citibank returns a portion of those purchases to the ADA to help with various programs the association supports.
For almost a decade, Citibank has helped fund ADA initiatives such as continuing education, practice resources, research, public education and advocacy, according to the association. Over the years, Citibank has contributed more than $40 million to the ADA. The new card is their latest way to help the cause.
One of the most successful dental health initiatives of the ADA is its Give Kids a Smile program, which primarily runs during February, as a centrepiece to National Children's Dental Health Month. As part of Give Kids a Smile, thousands of dentists and their teams provide free dental care services to children from low-income families across the country. In 2009, the program has helped more than 460,000 children, some of which who may not have had access to dental insurance they could never otherwise afford.
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