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Consumers demand multi-tasking dental care products
Updated: 8/16/2012 6:00:02 PM

Consumers demand multi-tasking dental care products  

Americans have been looking for ways to cut back on their spending, and for individuals without dental insurance, this means not going to the dentist. However, people shouldn't skip regular dental visits, but should instead look into discount dental plans to help them gain access to affordable care. Recently, researchers from product and media intelligence company Mintel found that another way Americans have been saving money is to whiten their teeth at home.

According to the researchers, 41 percent of study respondents admitted that they had tried whitening their teeth with toothpaste in the past 12 months, while 15 percent used over-the-counter whitening strips. Gabriela Mendieta, an analyst at Mintel, said that these findings not only show that consumers are choosing to whiten their teeth at home, but also that they want a certain kind of product.

"Some of the key growth drivers in the oral care market include an increased interest in whitening capabilities and products that deliver multiple benefits," said Mendieta. "Also, many consumers are becoming more aware of how oral care affects their general health and marketers can use this opportunity to push products that not only help with teeth and gums, but ones overall wellbeing."

The study found that 66 percent of respondents look for toothpastes with whitening capabilities, while 56 percent want one that can also strengthen their enamel. 

© 2012 Brafton Inc.


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