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you are here: DentalPlans.com > Dental Health Articles > Teen Health > Teens Set New Rules of Engagement in the Age of Social Media

Teens Set New Rules of Engagement in the Age of Social Media
Teenagers and Communication
Updated: 11/8/2006 4:28:04 PM
For today's teen, friendships are developed in areas beyond the school walls or their neighborhoods. Email and social networking sites such as MySpace, Sconex, and Facebook allow young people to expand their social connections by contacting and becoming friends with people who they have not necessarily met in person. Alloy Media + Marketing and Harris Interactive findings from a collaborative study offer an emerging picture of what friendship means to today's youth. New technologies shift means of communication across this digital generation, as teens come to define their closest circles by those they are connected with both online and offline.

Online social networks are providing fertile ground for teens to practice social behaviors, to try out different personas in their exploration for identity, and to nurture friendships. In some cases, online social networks allow for more intimate connections than offline relationships. The study depicts a generation more at ease through virtual communication, with many reporting they are more likely to reveal their true selves and to share more personal information with friends online than face-to-face.

According to Suzanne Martin, Ph.D., Research Manager Youth and Education Research, Harris Interactive, "The Internet plays an increasingly important role in kids' friendships. Social networking websites aid in youth development by providing an arena to build meaningful relationships, establish independence, strengthen their identity and become connected to a community that is not limited to their physical community."

Virtually Connected

Friendships play an increasingly important role in young people's lives as they grow up. While more tweens (ages 8 to 12) prefer spending time with their parents than with their friends (58% vs. 31%), by the teen years (ages 13 to 17), this preference has dramatically reversed. More than twice as many teens say they prefer spending time with their friends than with their parents (56% vs. 22%)[1].

Youth connect with each other in a variety of ways and favor certain means of connecting over others. Both tweens and teens are most likely to spend time with their friends in school and outside of school, by getting together with friends in person and speaking to them on the telephone. Teens are much greater users of email or Internet Messaging (IM) (74% vs. 26%) and text messaging (37% vs. 9%) than their tween counterparts.

Talking to friends in person is the most cited favorite way for teens to stay in touch (53%); however this preference is strikingly higher among tweens (81%). Fewer teens and tweens favor staying in touch with their friends through technologies such as IM (16% vs. 2%), cell phones (11% vs. 3%), email (4% vs. 1%) and text messaging (4% vs. <1

© 2006 HealthNewsDigest.com

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