Links are like "votes" for your website, so a solid link building strategy that accumulates backlinks and increases your link popularity is vital for SEO. Your link building strategy should focus on getting other websites with relevant content and high Google PageRanks (PR) to link to your site, preferably with targeted keywords in the hyperlink text. On the other hand, purchasing links or getting links from “link farms” will potentially get your site blacklisted by search engines. Remember, the intent is to drive traffic from qualified sources by giving sites a good reason to link to you (quality content, informative blog, etc.).

• Create a site map & link to it from your homepage – This way, every page on your site will only be two pages / links away from the homepage – improving user experience and making your content accessible to SE bots that index your site.
• Link Out to Authority Sites – Outbound links do not have as much value as inbound links, but they have a positive SEO benefit if you practice contextual linking. For example, link from the inside pages of your site to authority sites with high PRs and relevant content using targeted keywords in the links. Also, reciprocal (or two-way) links do not have as much value as one-way links but they can be used sparingly as well.
• Do Not Buy Links & Avoid Links from Questionable Sources – Never purchase links since this may get your site blacklisted. Avoid links from gambling sites, adult sites and “link farms” at all costs. Typically, link farms (aka link exchange networks) provide poor quality reciprocal links from unrelated sites that drive untargeted traffic.
• Always Use Keywords in Links – Having targeted keywords in your links will provide an additional SEO benefit. For example, if your copy says “Click here for dental care savings!”, then hyperlink “dental care savings” instead of “Click here”. Also, boost your PR by practicing contextual deep linking – link from inside pages to other relevant pages on your site.
• Other SEO Link Building Tips – Give other sites a good reason to link to you by writing quality content and informative blog posts. Post appropriate questions / answers on forums and blogs with backlinks in your forum signature or blog post. Write dental care articles that include links to your site and submit them to multiple article directories. When writing content, remember to comply with the DentalPlans.com Content Standards.

Use the SEO tips found in our SEO tutorial to improve your website’s rankings and generate a higher volume of targeted traffic.

• SEO Introduction
  • Build an SEO Friendly Site
  • Write Original & Relevant Content
  • Implement a Solid Link Building Strategy