Writing original and relevant content is absolutely critical for your SEO efforts. Continuously updating your site with fresh content can improve your rankings on the SERPs and keep your visitors coming back for more. Make sure that your original content is keyword-rich and relevant to the rest of the content on your site. Here are a few tips for writing SEO copy:

• Start with keyword research – Find out what people are searching for and create pages on your site that target these keywords. Through keyword research, you can find the keywords with the most search volume and discover other important keywords that you have never considered before. Click here to start your research with Google's Keyword Tool.
• Think like a searcher – What keywords would you use if you were looking for dental care savings? Make a list, research and target the keywords that get the most search traffic. Be selective when choosing keywords to target. For example, "dental health" and "oral health" are nearly synonymous, yet "dental health" gets about 3 times as many searches per month.
• Target 1 or 2 keywords per page – Ideally, you should create pages that only target 1 keyword. If you are targeting more than 1 keyword per page, then make sure that your keywords are closely related like "orthodontist" and "braces".
• Practice keyword density – Use the keyword(s) you are targeting multiple times on your page, but make sure your content is coherent and easy to read. Avoid stuffing your page with too many keywords.
• Write, write, and write some more – Continuously adding more and more pages of useful, relevant content is one of the best and easiest ways of improving your organic rankings. Do not add content from other websites to your site, as adding duplicate content will do more harm than good!

Please be sure to comply with DentalPlans.com Content Standards when writing any content that promotes DentalPlans.com and discount dental plans.

Improve your site's rankings by using the tips in our SEO tutorial to drive more targeted traffic to your site.

Click here for tips on SEO link building.

• SEO Introduction
  • Build an SEO Friendly Site
  • Write Original & Relevant Content
  • Implement a Solid Link Building Strategy